SoFi Robo-Advisor – 5 Reasons It May Be Right For You

SoFi (Social Finance) is an excellent platform for beginners. There is no fee from low, very good returns and a number of benefits for its users. SoFi Robo-Investment is one of the many platforms that offer similar services, so why choose it? How does it compare to a few names with big names like WealthSimple, Betterment and M1 Finance? Find out.

What is SoFi Robo-Advisor?

SoFi is a hands-off and investment platform suitable for beginners or more inexperienced investors looking for low cost options. It gives you access to an excellent portfolio mix, career advisors and real-person financial advisors to guide you in the right direction. Low fees are also great for people who don’t have a lot of resources.

SoFi is absolutely new to the robo-investment scenario and does not have a long track record for measuring user performance. With competitors like Betterment and M1 Finance, why choose this newcomer?

Sofa Robo-Investment 5 Reasons For You

Access to financial advisors

SoFi Robo-Advisor lets you contact Certified Financial Planners (CFPs). All clients can enjoy unlimited access to human advisors – for free. Yes, there is no extra charge other than its competitors.

You can rely on neutral feedback and recommendations from CFPs because they are non-commissioned and do not charge a fee for the work they offer.

Users can communicate with financial advisors via phone calls or video chat at different times of the day. Availability builds trust between new users and investors.

Low cost

The low fee for SoFi Robo-investment is one of the primary reasons why it is so popular. 0 There is a minimum or account management fee. Clients can start investing with as little as 5! Some funds may still carry their own standard fees, but ETFs owned by SoFi do not.

Compared to other platforms, SoFi costs you a lot less. The miscellaneous fees associated with using the platform will not exceed 75. These costs include outgoing wire transfer (ACH free), IRA closing fees and paper statements.

Extensive investment portfolio choice

Clients have 10 standard portfolio options to choose from with differences in risk levels and investment goals. Resources available are:

  • Fixed Income ETF
  • Standard ETF
  • Non-proprietary ETFs

These ETFs include US stocks, Treasury bonds, high-yield bonds and international stocks.

Automatic balancing

One drawback of the SoFi Robo-Advisor is that it does not have the right to collect tax-loss, a feature that is very useful and has many competitors. However, it has automatic balancing.

The automatic balancing feature in SoFi rearranges your portfolio to ensure that there is no 5% discount from the target allocation.

Your investment risk and return will always be balanced to meet your goals.

High-rated desktop and mobile interface

Another feature that users are excited about is the interface and user-friendliness. IOS and Android apps are highly rated and easy to navigate, such as desktop sites. The learning curve isn’t too long, and you can’t spend too much time trying to figure out how to use features.

Everything is clearly labeled in the title, and if you have any questions, the FAQ section has all the answers. Sometimes mobile apps don’t have access to all the features offered by desktop sites, but with SoFi Robo-investment, you can do almost everything in the app.

If you have any questions, customer service is ready to help with extensive phone support. There’s also a chatbox that can give you some help when you’re off.

Advantages and disadvantages of SoFi Robo-Advisor

Of course, SoFi offers more than just the top 5 reasons why it is a good choice Some other considerations before deciding whether this is the right choice for your portfolio include:


  • Access to CFP for all clients at no extra cost
  • No management fees and minimum account
  • It only takes $ 5 to start investing
  • 10 portfolio options
  • Low investment cost ratio
  • ETFs from 13 asset classes
  • Automatic balancing
  • Accessible customer support options
  • Easy to use interface


  • No tax loss crop
  • Very few socially responsible alternatives
  • Quite a new platform

As you can see, the benefits outweigh the risks, but your decision cannot be summed up as a general advantage and disadvantage. For example, if your main focus is tax collection, no matter how many benefits SoFi offers, it won’t be for you because it doesn’t have that feature.

Final takeaway

SoFi is an excellent platform for Robo-Advisers for people with very low cost, helpful knowledge and guidance from career counselors and financial advisors at no extra cost and an experience for investing in a user-friendly platform. Click here to learn more about what SoFi Robo-Advisor can do for you

SoFi Comparison:

Related Investment Product Reviews:

Leave a Reply

Your email address will not be published.