MICE events are big business in the UK and Europe.
But wait, before you run to the table or call the pest control experts, take a moment to understand exactly what the term MICE event means.
If you don’t know, MICE stands for Meetings, Incentives, Conferences and Exhibitions (or Events) and is an often overlooked but integral part of the international tourism industry. The MICE industry is so lucrative that cities, regions and even countries compete with each other for the opportunity to host a major global MICE event on their home soil.
The world of MICE is concerned with events that bring together one place from a single company or an entire industry. Due to the number of participants, MICE events can generate a lot of money for all parties involved across a wide field of interest; Academic Summits, Industry Showcase Exhibitions, Conferences, Meetings, Symposiums, Trade Shows, Product Launches and Even Team-Building Events.
Meeting – Meetings can be described as gatherings of large groups to share knowledge, news or new ideas and are the basis of most large corporate structures.
Motivation – Uses stimulating travel and travel to promote loyalty within the business organization and reward a good job. These promotional trips may include team-building events, cozy meeting places, spa and pampering weekends, and attending sports or cultural events.
Conference – Industry conferences usually involve a large group of people from a corporation or an entire industry who come together to discuss the latest news and trends, make new connections and highlight achievements.
Exhibition – Exhibitions, trade shows, and fairs are the perfect sales platforms for companies to launch new products, showcase achievements, attract new clients, and network with industry peers.
MICE is a MICE event for people
But what is the MICE industry and how important is it?
From 29M From November 1St. In December 2022, Barcelona will host IBTM World, one of the largest and most important events for MICE organizers, planners and hosts to showcase their skills, their benefits and their attractions for the destination.
This major showcase – a MICE event in its own right – brings together key players in the global meeting industry with a common goal, to meet the right people in one central position, make new contacts, establish new connections and build better businesses. Results for the organization. The organizers of this annual showcase event are ready to welcome 3,000 exhibitors, 15,000 participants, 3,000 hosted buyers and more than 70,000 pre-scheduled meeting networking in three days.
Hosted buyers must apply to participate in an event that gives them the opportunity to showcase their products – a private jet charter company, a hotel group, a city, a region, a national park, a theme park, a modern conference center or an entire culture. – Directly to the planet’s leading MICE event organizers.
Many exhibitors, such as members of the UK’s MICE event industry, will join the Barcelona event to find out why conference or meeting participants should extend their tour and provide a tour experience before and after the event.
More recently, organizers have noticed that participants in MICE events are now more flexible and show a choice to add leisure to their business trips. This add-on leisure experience may include cultural tourism, adventure tourism, nature tourism, or wellness tourism and big business to attract potential MICE event organizers.
It’s hard to believe, but the MICE market is the world’s largest revenue contributor to the global tourism industry, with annual global value expected to reach $ 1.780 billion by 2030, so it’s no surprise that many destinations want a piece of that lucrative pie.
Private jet charter facility for MICE event industry
MICE events typically move large groups of people from one destination to another, and for many event planners, private jet charters are rapidly gaining in popularity.
Since the onset of the global COVID-19 epidemic, corporations and large companies have become increasingly concerned about the health and safety of their employees. In a move initially designed to help executives avoid busy airports and crowded flights, private jet charters have become faster and more decisive in providing additional benefits.
In addition to safety and hygiene issues, private jet charters can be more financially rewarding than booking first-class or premium-class tickets for a large group of traveling officials.
When time is a product
For many corporate travelers, time means money. Long security queues and overcrowded terminals can consume that precious time, and there is always the uncertainty that flights may be delayed or canceled, or the nearest available hub airport is a long way from the MICE event, which adds hours to travel times. In the big business world, any delay usually costs a lot of money. The private jet charter, where you have the ability to schedule your entire itinerary, is like a private door-to-door service that takes you and your guests straight to where you need to be without the hassle that often accompanies scheduled airlines.
Sending a team to a MICE event can be expensive
A private jet charter for 20 – 50 people can save you money in the long run.
Imagine sending 50 executives to an international event; This means that the bill can be amazing with 50 premium airline tickets, airport return taxis, evening meals, entertainment and accommodation.
With a private aircraft charter, everyone flies together, creating a better combination, the opportunity to have extra pre-event meeting time or just a leisurely rest which can be a very demanding few days. And finally, the whole team has to go back home with the possibility of having their scheduled flight interrupted and wasting more time and money.
And don’t forget, if 30 or 50 people are traveling together on a big business jet, the cost will be the same.
Privacy and security
This may not seem like a big deal, but privacy can be a major concern for many executives. Traveling to a MICE event with a group of colleagues can provide a great opportunity to have a last minute brainstorming session, prepare a sales strategy, exchange notes in network contacts and prepare for the upcoming business in a personal and secure environment.
The importance of flexibility
Using a reliable private jet charter company can make it much easier to attend MICE venues and events on an international scale.
A good private jet charter company will understand the underlying MICE industry and what it involves and provide the perfect solution to align with your needs. Whatever you can imagine, an experienced private jet charter company can come it all together. Whether you want to advertise your company logo as part of an aircraft lever, offer a specially designed menu, arrange a luxurious ground transport solution, or even fly to a smaller, more convenient private landing strip or airfield – save more time and larger commercial travel centers. Avoid – Private jets offer maximum flexibility and value for money. And finally, your guests are fresh, relaxed and ready to do business.
Using MICE events to interact with your team
Sometimes an organization, a business, or even a government department will have a recent celebration, whether it’s the anniversary of a significant company, the announcement of a new partnership or product, or the MICE events to celebrate a success. . Not everyone has the opportunity to experience private jet travel and a major industry MICE event can be an occasion where you need to rent a private jet and let your team know their value to the company. Also, arriving at an art event by private jet can be a great opportunity for marketing or a great way to notice your presence by competition.
Private jet and event venue art
We have already mentioned some of the reasons why private jet charters make MICE events more special. But keep in mind that each private jet charter will be different, from the size of the group to any additional set of requirements that need to be organized.
So finding the perfect jet charter partner should be your first port-of-call. An experienced charter company needs to know and arrange for employees to arrange even the smallest or most unique details. Long-established charter companies already understand the MICE industry internally, have the backup of a wide network of reliable partners and have the ability to pay real value for money.
Being a MICE event planner or organizer – who sometimes worked on a project until two years ago – can be a daunting task. Anyone or anything like that should consider removing that stress. Building a strong and reliable partnership with a charter company pays off over many years. The more you use a reliable jet charter company, the more likely it is that your needs will be met to suit your needs, and instead, make your job easier and with more results.