Marketplace of finance app for female partners with First Shoshin and

FirstShoshin Holdings Corp. to develop its upcoming features in Bixie, a financial empowerment app for women. (FSHC) – which is set to launch in the third quarter of 2022.

FSHC, a technology investment firm, said it plans to offer Bixie a payment wallet and a financial product marketplace on its platform, with the help of previous APIs (or application programming interfaces that allow applications to talk to each other) and blockchain technology. Rosalia Gitau, co-founder and CEO of Bixi. The app will similarly benefit from FSHC’s Operator of Payment System license from Banco Central en Pilipinus.

Collaboration enables Bixie to scale its offers to be a central access point for its users.

“Bixi’s UVP [unique value proposition] We are able to inspire women to embark on their investment journey by uniquely designing an investment journey for how women approach money, ”said Mrs. Gitau. The commercial world In an e-mail.

The current tools available in the Bixie app are: a fun learning experience on investment, savings and budget; Personalized calculation of one’s fire (financial freedom, before retirement) number; And a goal setting function.

Proponents of FIRE, a retirement movement, say they save up to 70% of their annual income so that they can retire early and make a living by making little withdrawals from their savings.

Ms. Gitau says the app has partnerships with humanitarian organizations that help realize its financial inclusion mission. One is the international non-profit Catholic relief service, with which Bixie and Unionbank are partnering April 19 to raise capital and investment in Philippine-owned businesses.

According to the World Bank Group’s 2017 Global Findex Report, more than 1 billion women still do not use or access financial systems.

The number of Bixie users has grown to 5,000 within two months of its launch in November 2021, Miss Gitau said in a subsequent WhatsApp call. It has a large community of about 12,000 members who attend meetings both offline and online.

Although its users are mostly Filipinos, Bixi is a global company that plans to expand across Asia and Africa, he added.

The FSSI-Bixi partnership came through a reciprocal approach, Ms. Gitau said The commercial world. “There was a lot of alignment in our vision … they are technically strong; We are strong in building a community of women interested in financing. ”

In a press statement, Sally Ponce-Enriel, co-chairperson of the FSHC, said the company was “thrilled” to partner with Bixie and pursue a mission to provide better financial management for Filipino women.

“[We] Share the perspective of the non-banking majority. With our digital payment capabilities, we are humbled to be part of Bixie’s wider app scale and to give women a better way to manage their finances, ”said Mrs. Ponce-Enriel. – Patricia Mirasol

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