Is Influencer Marketing Still Effective?
Effective marketing is a popular marketing strategy for most brands over the last decade.
Unlike other digital marketing strategies, such as social media and content marketing, influencer marketing involves positioning popular people as powerful ambassadors for your brand or product to target their employed followers. However, with the ever-changing digital marketing landscape, there are doubts about effective marketing being an effective marketing strategy.
Is Influencer Marketing Worth the Investment?
With the right influencer marketing software, effective marketing is worth every dollar spent. Below are some statistics to highlight the effectiveness of effective marketing:
- More than 80% of marketing experts believe that effective marketing is still effective, and 89% think it works.
- Effective marketing campaigns that focus on driving engagement and branding give an eightfold return on investment.
- About 50% of customers rely on the recommendations of influential people when making purchasing decisions.
- Less than 5% of marketers think that effective marketing is an ineffective strategy.
These statistics clearly indicate that if you choose the right influencers, promote good products and services and use the right platforms, influencer marketing can help brands achieve great results.
Why Influencer Marketing Is Effective?
Prospects and customers pay close attention to the dominant market for the following reasons:
1. No display ads
There is a big problem with displaying ads on Instagram and Facebook, posts posted on Twitter and ad spots on TV channels; Advertising impressions. The number of viewers who actually viewed this ad. Businesses spent more than 59 billion on TV commercials in 2020, according to an IPG Media Lab and Magna Global Study. However, there is no guarantee that viewers will see these ads. The same survey found that about 71% of television ads were viewed.
If the audience is not engaged in a live event like the Super Bowl or the NBA, then viewers, subscribers and prospects may leave the channel, change tabs or leave TV commercials. Modern consumers have multiple tools, such as ad-blocking technology, that block these ads. Interestingly, this is equally possible and customers do not treat their influencers. They will choose their live video, opinion poll and other engagements.
2. Hearing from a trusted source
The basis of effective marketing is simple. Most people would trust advice and recommendations from people they know, even if they only knew through their online presence. Although listeners are considered prudent about online advertising, this does not apply to word of mouth recommendations.
This is true because 84% of consumers believe in product recommendations from friends, family and colleagues. 92% of consumers between the ages of 18 and 34 always seek recommendations from family and friends before buying a product or service.
3. Better targeting
Although digital ads have better consumer targets than traditional ads such as billboards and magazines, they cannot compete with targets from face-to-face marketing. Most people associate with others who share the same interests, values, and habits, including their purchasing habits.
For example, 67% of American consumers will probably buy a product after sharing it with a family member, friend, or social media icon. Influential people can easily create content that is suitable for their audience or followers.
Influencer marketing presents a unique opportunity for business. You can improve brand awareness and engagement by building relationships with hired influencers who can support your marketing campaigns. Even then, finding the right influencers, using the right channels, and creating quality content is crucial.
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