The neuroscientific community has often commented that reality coincides with perception
We have the creative ability to manage the content of our conscience, to play with our own perceptions. We do this through storytelling, language and poetry through special effects. That’s how we “play.” This is how we create our own reality by mere imagination. This is the world of make-believe, and the new champion of this world of innovation as augmented and virtual reality.
But the wonders of this technology are rarely limited to make-believe, we can track their impact in many businesses and industries. The name of the game that transformed the world, and AR / VR companies are leading the charge.
A company with a tradition in electronics manufacturing, but in recent years has shifted its focus to emerging technologies such as augmented and virtual reality as well as IoT devices, based in New York. CXR. CXR has been a leading technology partner for the world’s leading companies since 2004, providing them with state-of-the-art technology that drives their businesses and products.
Create a brand
CXR has partnered with some of the world’s biggest brands to take the digital experience to new heights. The company enlists experts to help brands understand the spatial computing revolution and how it blurs the lines between the digital and physical realms.
As the company builds its strong base as a certified partner with industry-leading platforms like Oculus, it has become a one-stop shop to help businesses solve the most difficult challenges. It not only changes their consumer-oriented strategies but also includes how they work and build a workforce.
A new generation of users is ready for more personalized content that not only gives them more insight into a brand but also provides valuable information with practical utility. Whether it’s for customers or employees, content is changing and CXR is here to help brands maintain relevance.
Equipped with years of expertise, the company has pioneered the branded AR / VR experience and understands every aspect of where it started and where it is going – and how it can equip brands with the tools they need to achieve competitive advancement.
Offer products and services
CXR’s products are designed to help companies maximize the benefits of AR / VR integration. The ideas that once seemed to be the future — XR marketing, VR training, and 3D modeling, virtual reality, augmented reality, retail store virtualization are the core of the company’s offerings. The value of this technology is clearer than ever, and the path to efficiency and growth through these products is easy to explain to clients of all sizes.
As a full-stack agency, CXR is unique in its ability to take back-of-napkin notes and turn that idea into a full-fledged application. Its team of developers is software-agnostic, which means they can create an experience within the framework that is best for a specific project. Similarly, its designers specialize in perfecting the details of a 3D model and creating ideas for the entire spatial environment – and everything in between.
What sets CXR apart is that while it works hard to develop the best tools and platforms, its real product is problem solving.
“We look at issues and strategically think of the best way to solve that problem that viewers need to use.”The farmer added to the business mastermind and added General Manager At CXR – Lucky Govindaram. “We define a bespoke solution through noise and passing trends that write a course for the future. From idea to execution, the next step is repetition. Our designers and strategists continue to update our products based on results – we are a learning organization, and this is evident in the way we work with clients and within our own teams, “he added in an interview. Insight success.
Coming from a family that makes technology, Lucky Govindaram has always been interested in playing with the latest technology – from the Walkman to the first iPod. She grew up with her father at CES, learning about design, products, and the purpose behind them. As he entered this world, he realized the power of empathy and its usefulness in the world of business – an integral part of CXR’s strategy.
“When you understand end-user problems, you can solve real-world problems with valuable and effective solutions.Lucky commented.
With that in mind, Lucky and his brother Ash started an agency that could quickly complete digital solutions for clients like HTC, Nissan and Bose. According to Lucky, their success is largely due to the role of empathy in our business strategy and process. Applying this mindset to XR has helped them create the idea that spatial experience can fundamentally reshape users’ lives and their relationship with technology – for the better. Lucky, and his team, continue to be aware of this idea and how it interacts with their work and industry at large.
While the world was still reeling from the effects of COVID-19, Lucky Govindaram realized that the epidemic had forced them to use technology to maintain a sense of connection with each other and with the outside world. Video conferencing tools like Zoom and Teams usually come first, but the world of AR / VR has also become a balloon.
With renewed interest and investment from brands and consumers, these methods of communication have become more mainstream – especially as the technology itself has become more accessible (e.g., Meta Oculus Quest 2). From more 3D models to better VR meeting tools in online shopping, we are seeing the transformation of AR / VR from a specialized gaming technology to a mainstream platform for everyday interactions.
“This increase in AR / VR acceptability has created a whole new field of possibilities. More companies are jumping on the bandwagon than ever before because they realize we live in a changing world. Consumers – especially the younger generation – are already using AR / VR wherever they can, and brands are coming to us to understand how they can use it to their advantage.“, Lucky Govindaram’s opinion.
Tech Wave Riding
Growing up in the world of hardware design and engineering, Lucky has always been deeply aware that software exists in everything around us – from lights to doorbells to home appliances. When Google Cardboard first came out, and he tried it, he was impressed by the realization that immersion in 3D allows users to experience content in a whole new way.
“I soon realized that computing would change this and that the future of digital spending would be immersed in technology. Since then, we’ve seen it play a key role in creating the next wave of content and games, and it’s on its way to becoming a powerful tool for organizations and industrial applications.When asked about how his team is innovatively catering to both business and consumers, Lucky said.
“As usage phenomena become more mainstream, these big companies will curve adoption when equipping their employees with devices, and soon we will be looking at multiple generations of emerging technology users.He added.
With the advent of smart glasses and newer headsets, it is used to visualize ML and AI’s visual representations to understand user preferences and behaviors and to make helpful recommendations in that regard.
As a pioneering think tank, CXR is already equipped with a team of AI and ML experts who can attack each project individually. Since its projects are tailored to the needs of each client, the team makes recommendations on a case-by-case basis.
A bright future awaits
The CXR team hopes that e-commerce will become an integral part of the growing metavers, and with that in mind, they expect increased interest in retail virtualization services. Each size and industry brand will require XR trade experience that offers much more than traditional online shopping. Users will want to physically explore the products and try on every type of clothing – not just shoes, as we have seen in Snapchat’s preferences.
As wearable accessibility and utility increase, CXR will include applications that will scale its AR offerings to integrate with the real world in real-time. Users will soon expect information to be brought to them based on their surroundings and what they are currently doing – whether on the street, in the store or in the office.
The company explores the integration of AR and AI to create exciting experiences that have a real impact on users’ lives, providing them with the information they need to learn quickly and make smart decisions and make purchases.
It is also investing in a number of companies and technologies to help strengthen the industry – from VR content creation tools like Masterpiece Studio Pro to VR driving simulators like Virtual Driver Interactive. More powerful platforms will increase acceptance and, as a result, help users as well as CXR to turn their ideas into real applications.
What does this mean?
Not sure – ask them to clarify un duncan @ cemtrex.com