Be prepared for metavers
Web 1.0 was initially (a web browser with images, colors, audio and finally video), and then Web 2.0 or the social component of the web (for example, social networks), and now Web 3.0 is emerging as a new form, eliminating AI and blockchain intermediaries. And make information and services more accessible, more personal and potentially more secure.
At the Mobile Ecosystem Forum, Dario Betty explains that Metavers একটি a virtual digital world where interconnected platforms replicate and improve real-life experiences or create new digital and hybrid services এখানে fits here because it will be contemporary to Web 3.0 – refers to society or technology. User experience instead of a big role.
Imagine moving from a two-dimensional experience on a web browser screen to a three-dimensional virtual world where people, businesses, services can create a new presence or identity. You will technically, your ‘avatar’ — move across the various stores, offices, theaters, meeting places of Metavers. Avatar will be able to talk to others, listen to concerts, buy items, conduct meetings and work, especially without the need to be physically anywhere. Many of these are available today as virtual services, except for the new 3D interface (web conferencing, video channels, e-commerce sites).
It should also be noted that many of these three-dimensional worlds already exist in the form of games: Second Life, Minecraft and RoboLux are good examples of virtual games becoming virtual worlds.
How will you navigate this new world? Probably by a voice assistant (instead of a URL address) and using a virtual reality headset or augmented reality interface (which will superimpose virtual objects on the smartphone screen pointing to the area next to you).
In the future, people may be able to see holograms in front of them instead of VR headsets, and thanks to Web 3.0 will help with digital currency component (blockchain) and AI assistant navigation.
See what the other big players are doing and it shows that Metaverse is a big thing. Facebook has changed its corporate name in honor of the new trend. The CEO of Microsoft admits that their latest and biggest acquisition (game maker Activision Blizzard $ 68.7 billion) was a side bet on the games but also a big step towards Metaverse and later the Internet.
The history of these two companies shows something: they were slow to adapt to the new technology. And now they don’t seem to want to miss the next evolution. Microsoft first underplayed the Internet and had to manage an expensive (and very successful) turnaround. Facebook was also too slow to pick up mobile internet, and it had to achieve emerging competitors like WhatsApp and Instagram who threatened to take over the social network through their mobile app. Facebook is also looking for a new growth story, as its core business enters maturity (user acquisitions and usage on social networks are leveling). Both companies seem to have learned the lesson, and don’t miss out on this special evolution of the Internet.
The list of companies providing Metaverse flavors is growing. Google is working on an updated version of its interactive specs. Epic Games has raised 1 billion to support the internal development of their metavers.
Where we are
We don’t have Metaverse yet, but many companies seem to like the possibility and are happy to join. Real innovation will only come when, either a platform becomes dominant, or when a global virtual value occurs. I don’t think so.
Today navigating the Metaverse is a traditional experience. To enter Nike’s ‘Metaverse’ experience on Roblox you need to download the Roblox app, search for Nike (by typing) and then click on a 2D Nike image showing the results. You will then be able to play a basketball game against other actual players. There are still many old-fashioned web / app interactions in the early experiences of Metavers. New models and interface modes are needed to bring a whole new experience. Otherwise, Metavers will die after a short gimmick-laden life.
Thus, the future of Metaverse is not yet here, a new wave of usability improvements is coming, which will change our Internet experience. These may not replace the web as we know it, but they will complement and expand it. We have time to understand, plan, experiment and provide a new experience.
Leave a Reply