Month: April 2022

SM SuperMall strengthens sustainability efforts, installs e-vehicle charging

From LR, Porsche Managing Director Mr. William Angsey, SM Engineering Design and Development President Mr. Hans Sai, Jr., PGA Cars Chairman Mr. Roberto Quito III, SM Supermolls President Steven Tan and Audi Managing Director Mr. Christopher Cha.

As part of its efforts to create a safer, greener future for all, SM SuperMalls has set up a free in-mall free charging station for the first time in SM Mall, selected for eV (EV) in the Philippines.

Free EV charging stations were launched simultaneously today at SM Aura in Taguig City, SM North Edsa in Quezon City, SM Mall of Asia in Pasay City and SM Megamall in Mandaluyong; PGA cars showcase vehicles at the official launch event at SM Aura.

The initiative is part of SM SuperMall’s efforts to support technological innovation for a more sustainable and environmentally friendly future.

“SM SuperMalls will live up to its promise to create a safer mailing experience for our customers, and part of that promise is to create a green environment for everyone. We will always strive to further our efforts to give back to our community through our innovative projects to drive sustainability in our 79 malls across the country. We urge everyone to consider more sustainable options in their daily lives, and the transition to e-vehicles is a huge leap forward for a green future for all of us, ”said Steven T., president of SM Supermolls. Tan says 6

SM Prime, led by Disaster Resilience Champion Mr. Hans Sai, has officially launched their EV charging stations at SM Ara, SM Mall of Asia, SM Megamall and SM North EDSA. As part of the SM Green Movement initiative, the SM Group has continued its commitment to help make the planet greener through such projects. For the first 6 months, SM’s e-vehicle charging stations will be free for all customers. From LR, DOE supervisor for the Energy Utilization Management Bureau Usec. DENR field operations for Jessicito Sulit, Luzon and Visayas Essex. Gilbert Gonzalez, President of SM Engineering Design and Development Mr. Hans Sai, Jr., Dust Administration and Legal Affairs SEC. Mr. Steven Tan, President of SM Teadoro Gachalian, SM Supermolls, DTI Competitiveness and Innovation USEC. Rafalita Aldaba, DTI Secretary Ramon Lopez and Daughter I-ACT Head Charlie Dale Rosario.

In-mall charging stations are conveniently located in SM AURA B1 parking, SM Mall of Asia 3rd level North Parking Building, SM Megamall B1 Parking Mega Fashion Hall, and SM North Edsa 3rd level North Parking Tower, two Wallbox Pulsar Plus 7.4KW. AC charger in every mall. These chargers support e-vehicle brands such as Audi, BMW, Fiat, Ford, GMC, Mercedes-Benz, Porsche, Volkswagen, and Hyundai.

Presenting the official launch EV charging stations at SM Aura, PGA cars provide vehicle demonstrations featuring their electronic vehicles.

The launch of EV Charging Stations at Premier SM Malls is a product of SM Super Mall’s continued partnership with the Department of Energy, Department of Transportation, Department of Environment and Natural Resources, Department of Science and Technology, and Department of Commerce and Industry. Helping the government accelerate its renewable energy and sustainable initiatives.

“SM SuperMalls will continue to strongly support the government’s new EV Act and the National Renewable Energy Program to promote a more eco-friendly society for all Filipinos. We are committed to increasing our share of renewable energy sources by 50 percent by the end of 2022, “said Tan.

The e-vehicle is a true zero-emission vehicle with an electric motor instead of an internal combustion engine. As of 2020, there are 12,965 registered EVs in the Philippines. SM SuperMalls is one of the first mall chains to set up e-vehicle charging site in-mall in the country.

SM SuperMalls is the first mall chain to set up e-vehicle charging sites in malls across the country. In 2018, SM North Edsa opened its first EV charging station to provide service on the electric public transport route, and most recently these EV chargers were updated.

Steven Tan, President of SM Supermoles, said: “SM Supermoles will continue to strongly support the government’s new EV Act and the National Renewable Energy Program to promote a more environmentally friendly society for all Filipinos. We are committed to increasing our share of renewable energy sources by 50 percent by the end of 2022.

In the coming months, hopefully other SM Malls near you will have a faster charger installed

The EV Charging Station project supports the SM Green movement towards a green planet. #smgreenmovement smsupermalls. For more information, go And follow @smsupermalls on all social media accounts.

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Marion Span: An enthusiastic marketer who leads by example

From knocking on people’s doors and selling to hiding in their social media handles, marketing methods have changed dramatically. Today, companies are looking for marketers who excel in marketing, change the game every day with innovation and creativity, rise to the challenge and help their business stay ahead of the curve.

Conference Marian ChipsChief Business Officer at Siegfried, who was and is responsible for business development, sales and marketing. Siegfried Group For 18 years. Since his joining, Marianne has been instrumental in driving Siegfried’s growth in the pharmaceutical industry. He has taken the company to new heights through his skills, deep knowledge and marketing skills.

We at Insights Success learn more about his journey with Marian and how he is helping the Siegfried Group achieve its business goals.

Below are the highlights of the interview:

Brief our audience about your journey as a business leader up to your current position on Siegfried. What challenges did you have to overcome to get to where you are today?

I have been at the forefront of the pharmaceutical and chemical industry for over 25 years, with a global network as well as a deep understanding and extensive knowledge of the chemical and pharmaceutical market along the entire value chain, including P&L and finance. Experience

I joined the Siegfried Group in 2004 as Head of the Classical Generics Business Unit, headed the Siegfried Generics division from 2008 to 2010 and was the Global Head of Business Development and Sales, Marketing and Regulatory Affairs – today called Chief Business Officer – as well as March 2010. Member of the Global Strategy and Executive Committee. Prior to joining Siegfried, I worked as a logistics, business development and site manager in Boucheron’s cosmetics department. I then moved into the pharmaceutical industry as head of sales and marketing at Schweizerhall and American Aceto to develop Europe expansion strategies. About my academic background: I have a diploma in finance, economics and marketing from the Kaufmännische Führungsschule KFS in Basel and the MBSZ School of Marketing and Business in Zurich.

As you can see, my journey in the pharmaceutical industry was not straightforward, and I changed lanes more often than others. But based on the experience, knowledge and network I have built. I have faced many challenges as a leader, as a woman in a leadership position, and in a very regulated industry. My positive outlook here has helped me: I always see challenges and difficult situations as a way to grow my problem-solving muscle or develop training and perseverance. Today, we talked more than twenty years ago about what a leader can do to help work-life-mix, mental health, and teams perform, and I think it’s very helpful to have these exchanges and come up with new ideas. Because there were always some challenges that weren’t on anyone’s agenda, it was forbidden to discuss them, such as being the only woman at the bar at night on a business trip with a group of colleagues and clients, or networking events as the only woman. I would like to mention that we are finding the solution more easily than in the past because it is now more openly discussed, also thanks to the social media platform and the communities there.

Tell us more about Siegfried’s mission and vision.

I once read that includes a good mission and vision that forces you to get out of bed every morning. Taking this as a guideline, our goals and vision are exactly the same: Based on our current portfolio, Siegfried serves more than 300 million patients annually, so we at Siegfried know what we do. We aim for industry leadership and be the most trusted partner in the pharmaceutical industry and the global leader in the CDMO space because we are the strongest team operating the most competitive network. With science and technology expertise, we bring the valuable innovations of our pharmaceutical customers to an industrial scale and create safe medicines for patients worldwide. I feel compelled to do so, and even more so at the present time where the coronavirus has shown us so clearly how important the pharmaceutical industry is to the well-being of all of us.

Enlighten us on how you have impacted the pharmaceutical niche through your expertise in the market.

As I said: I joined Sigfried from a different background, and I brought these experiences and routines into my daily work in the pharmaceutical industry. My perspective on the industry was very different from one that has always been marketing and selling for pharmaceutical companies. I think my vision was and still is very hands-on, open and direct. That way, I can often find ways to do things – projects, discussions – when things get tough and don’t give up easily. It is important to be open to change and new developments and to be creative solution providers and team builders. This is especially true for us because we operate the CDMO business as a service provider in a B2B industry without directly linking our customers to the brand. One project where we as a team can really make an impact is to implement a new filling line for the vaccine at our site in Hamelon. It was here that we first realized what it means to actively contribute to the fight against the epidemic.

Describe in detail the values ​​and work culture that drives your organization.

When we talk about our values, the response I always get is how real and deeply rooted the five core values ​​of our daily work are: from excellence to “we excel in everything we do”, passion “deeply to what we do” Careful and how we do it “, honesty” We work responsibly, reliably, with dignity and live up to our own standards “and quality” We do it for the first time “Sustainability” We don’t just think about tomorrow but much more “.

We know that in order to be successful, we need the best team in the industry and the most competitive network. So, based on our values ​​and Siegfried’s leadership principles, we have clear guidelines and general understanding of how we want to work together. This is something that our employees value and we constantly re-evaluate to keep it up-to-date.

Undoubtedly, technology is playing a significant role in almost every sector. How are you using technological advances to enrich your solutions?

For us as a global manufacturing supplier, technology and technological innovation are key to being able to provide the best possible solutions for our customers.

And I would like to mention that our teams work so closely together that we can provide an integrated service and establish a link between active ingredients from pharmaceutical formulations, oral or disinfected or inhalative dosage forms. We combine all expert knowledge to find the ideal offer for our customers.

In the marketing and sales department and also in business development, we are quite hands-on: to reach our customers and ensure that our offer is known in the market, we are using online and offline channels depending on the target group. Regarding new channels like TikTok, we are working together with an agency and thus getting new impetus. In our internal communication, the epidemic has accelerated development and the use of team, skype and zoom is now as self-evident as many organizations.

Where do you want to be in the long run and what are your future goals?

I am glad that I have had the opportunity to learn not only the different cultures but also the different roles from development to supply chain, operations and finally, business development. I have the advantage of being able to look back on a long and successful career today. So now my vision for myself is my long experience and open contribution to change in Siegfried’s growth, preparing the organization for the future, improving cross-selling cross-thinking with more creative business models, making a difference and adapting. For the future and further growth.

For a long time, I could imagine bringing in many roles and my experience from different industries and now in Sigfried as a member of the executive committee in an advisory role to help other businesses succeed. I am and always are very passionate about my work and continue to learn and open new fields, so in addition to what I do every day I will enjoy it very much. Companies are facing multiple challenges these days, and I want to contribute to their successful further development by bringing my financial background, business development knowledge and global network.

What would be your advice to emerging entrepreneurs who are interested in becoming entrepreneurs in the marketing sector?

If you are passionate about your work, willing to work hard and want to make an impact, you are in for a very rewarding experience. The field allows for many different paths and offers a lot of possibilities to integrate technology with people, build relationships, learn about different cultures and use your financial knowledge. You can make a difference for a company if you take care of people and are always ready to go the extra mile.

Marcos has rejected the debate with his top presidential rival


Presidential Frontier Ferdinand “Bambang” R. Marcos, Jr., rejected the challenge of his closest rival in a debate on Friday, saying Maria Leoner would never face “Leni” G. Robredo and that he would like to communicate directly with the public.

Mrs Robredo, who narrowly defeated Mr Marcos in the 2016 vice-presidential election, challenged the late dictator’s son and name to a debate “anytime, anywhere” so that voters could verify their character and compare their views.

Mr Marcos has competed in only one of four presidential debates since the May 9 election campaign, compared to Mr Robredo’s three.

Mr Marcos led Mrs Robredo by 32 points in the latest poll in March, and there is a bitter rivalry between the two, with Mrs Robredo strongly involved in the movement that toppled her late father in the 1986 “Manpower Rebellion”.

“I invite Mr. Marcos to a debate to give the public a chance to confront him and ask about the controversy surrounding him,” Robredo said in a statement.

“We owe it to the people and to our country.”

Mr Marcos spokesman, Victor D. Rodriguez said, “Bambang,” as Mr. Marcos is known in general, he wanted to continue the civic campaign.

“Bongbong Marcos’s Uniteam is driven by positive publicity, not a bad thing. It sends its message and calls for direct unity to the people, “he said in a statement.

Mr Marcos’ debate has been criticized by opponents and academic groups, who say the public is being denied the opportunity to challenge and verify all candidates.

Earl Pereno, a political analyst, said staying away from the debate was a way to ensure Mr Marcos’ “shallow knowledge of the subject would not be revealed”.

Although the current leader Rodrigo R. Duterte’s daughter, Sara Duterte-Carpio, has supported Mr Marcos’ running mate and his party, while the president himself has said he wants to remain neutral and not support anyone.

More than 67 million Filipinos have registered to vote in the election, which is historically a high voter turnout.

The contested positions include the presidency, vice presidency, 12 Senate seats, 300 lower house seats and about 18,000 local seats. – Reuters

2IMMERSIVE4U®: Democratizing Virtual Reality – Insight Success

Storytelling has become an efficient medium for interactive communication. From drawing to creating an ideal text for easy expression, storytelling is central to the human mind.

From walking on the sidewalk to holding a book to a digital screen, the world has witnessed a rapid digital transformation. And, sprouting through the digital space, virtual reality has opened up new opportunities for storytellers who want to promise interactive storytelling. But unfortunately, virtual reality has shifted its focus from the mobile-friendly experience to the hardware segment, reducing the significance of VR content.

Inspired by the vision of improving through these challenges and creating a mobile-first VR experience has laid the foundation for 2IMMERSIVE4U, Co-founded by Dusan Simic Like this CEO And Philip Milinkovich As a company President The company envisions partnering with talented producers and charting courses for taking VR into the anime space.

We interviewed Dusan and Philip at Insights Success to learn more about 2IMMERSIVE4U’s technology leadership.

Here are the main highlights of the interview:

Please brief our audience about 2IMMERSIVE4U and how it has positioned itself as a leading player in the AR / VR space.

Dusan: We started from a different angle than most companies that rely heavily on hardware. VR is nothing new. The format didn’t stick with the audience, so a different approach was needed. Our primary concern is to start with the content, not the hardware.

Tell us more about your offers through which you have confirmed your strong position in the market.

Philip: At 360 ° and 180 our unique approach focuses on storytelling and accessibility. You can watch 2 immersive 4V videos on any device (mobile, PC, or laptop) and get a completely immersive experience – enabling viewers easy access to these experiences. Our videos are suitable for marketing content, music videos and anime.

Dusan and Philip, please brief us on your journey in the AR / VR industry and how you contributed to the success of 2IMMERSIVE4U.

Dusan: I come from the music industry, I had 12 years of experience there, awards and Sony contracts. I met Philip at the local hub before Covid, where he led workshops on digital transformation. They hired him as a consultant, and I was amazed at his attitude and thinking, so I was – I need to start a company with this guy. I thought he was 25 or 26; He was only 19 then.

Soon I started posting ads online and started using referrals from my friends to find the right people for projects. Now we have a remote team from 4 different continents.

Philip: This field is unique. Over the past few months, we’ve seen a surge in interest in AR / VR space due to Metaverse, but the technology is not new. The initial VR wave started in 2015 and over the years, it died slowly, except for a few niches. I believe that what we do here at 2Immersive4U is extremely important. With all the manufacturers, we have the opportunity to redefine what AR / VR is and move it in the right direction.

As an experienced leader, why is it important for AR / VR companies to adopt modern technology and share your thoughts on how you have used different technologies to deliver your offers?

Dusan: AR / VR companies are already at the forefront of modern technology At 2Immmersive4U, we use modern tools to improve our process. One of our favorite tools is the unreal engine; We like what they do and what they do in this medium.

During the COVID-19 epidemic, what challenges did you face and how did you maintain operations while ensuring the safety of your employees?

Philip: The epidemic did not affect us very much. We already have a remote team and we have mastered that kind of production. If anything, we can say that COVID-19 has opened up a lot of companies to be aware of the cutting-edge technologies that work for us.

What would be your advice for emerging entrepreneurs who want to become entrepreneurs in the AR / VR space?

Dusan: Before we all agree that adopting modern technologies is the key issue, we might ask a different question: when is the right time to adopt? We’ve seen in the past that the first movers were right about predicting the future, but sometimes being too early in the game can get you all wrong.

We urge emerging entrepreneurs to build on the mistakes that companies make in this space and not follow imitative aspirations, which are popular and try to copy other companies.

For all aspiring creators in the medium, we recommend exploring the medium beyond its design boundaries without limiting creativity.

How do you envision scaling up your company’s activities and offers in 2022 and beyond?

Philip: Our process is currently patent-pending, and we are expanding into the Southeast Asian market. In 2022 and beyond, our vision is to partner with talented producers in the field of animation from that market and chart the course for taking VR in the anime space.

Please give us some case studies of your products, testimonials of your clients / customers and awards / recognition that accurately reflect your company’s position in the market. (If available / allowed)

Dusan: We would like to point out our favorite case study.

With Reactor 5, our first music video, we got an Emmy nomination in the interactive media space. In this project, we have partnered with PeopleLink, a nonprofit in Cleveland to support disadvantaged families across Northeast Ohio.

With Mr. Memo, we’ve taken an old 90’s product and revived it using modern media. We used our unique format for YouTube advertising and achieved a 10% -12% click-through rate, an increase of 100% over the average click-through rate.

CXR: Creating experience-oriented technology that changes the way we live, work,

The neuroscientific community has often commented that reality coincides with perception

We have the creative ability to manage the content of our conscience, to play with our own perceptions. We do this through storytelling, language and poetry through special effects. That’s how we “play.” This is how we create our own reality by mere imagination. This is the world of make-believe, and the new champion of this world of innovation as augmented and virtual reality.

But the wonders of this technology are rarely limited to make-believe, we can track their impact in many businesses and industries. The name of the game that transformed the world, and AR / VR companies are leading the charge.

A company with a tradition in electronics manufacturing, but in recent years has shifted its focus to emerging technologies such as augmented and virtual reality as well as IoT devices, based in New York. CXR. CXR has been a leading technology partner for the world’s leading companies since 2004, providing them with state-of-the-art technology that drives their businesses and products.

Create a brand

CXR has partnered with some of the world’s biggest brands to take the digital experience to new heights. The company enlists experts to help brands understand the spatial computing revolution and how it blurs the lines between the digital and physical realms.

As the company builds its strong base as a certified partner with industry-leading platforms like Oculus, it has become a one-stop shop to help businesses solve the most difficult challenges. It not only changes their consumer-oriented strategies but also includes how they work and build a workforce.

A new generation of users is ready for more personalized content that not only gives them more insight into a brand but also provides valuable information with practical utility. Whether it’s for customers or employees, content is changing and CXR is here to help brands maintain relevance.

Equipped with years of expertise, the company has pioneered the branded AR / VR experience and understands every aspect of where it started and where it is going – and how it can equip brands with the tools they need to achieve competitive advancement.

Offer products and services

CXR’s products are designed to help companies maximize the benefits of AR / VR integration. The ideas that once seemed to be the future — XR marketing, VR training, and 3D modeling, virtual reality, augmented reality, retail store virtualization are the core of the company’s offerings. The value of this technology is clearer than ever, and the path to efficiency and growth through these products is easy to explain to clients of all sizes.

As a full-stack agency, CXR is unique in its ability to take back-of-napkin notes and turn that idea into a full-fledged application. Its team of developers is software-agnostic, which means they can create an experience within the framework that is best for a specific project. Similarly, its designers specialize in perfecting the details of a 3D model and creating ideas for the entire spatial environment – and everything in between.

What sets CXR apart is that while it works hard to develop the best tools and platforms, its real product is problem solving.

We look at issues and strategically think of the best way to solve that problem that viewers need to use.”The farmer added to the business mastermind and added General Manager At CXR – Lucky Govindaram. “We define a bespoke solution through noise and passing trends that write a course for the future. From idea to execution, the next step is repetition. Our designers and strategists continue to update our products based on results – we are a learning organization, and this is evident in the way we work with clients and within our own teams, “he added in an interview. Insight success.

Hardworking inventor

Coming from a family that makes technology, Lucky Govindaram has always been interested in playing with the latest technology – from the Walkman to the first iPod. She grew up with her father at CES, learning about design, products, and the purpose behind them. As he entered this world, he realized the power of empathy and its usefulness in the world of business – an integral part of CXR’s strategy.

When you understand end-user problems, you can solve real-world problems with valuable and effective solutions.Lucky commented.

With that in mind, Lucky and his brother Ash started an agency that could quickly complete digital solutions for clients like HTC, Nissan and Bose. According to Lucky, their success is largely due to the role of empathy in our business strategy and process. Applying this mindset to XR has helped them create the idea that spatial experience can fundamentally reshape users’ lives and their relationship with technology – for the better. Lucky, and his team, continue to be aware of this idea and how it interacts with their work and industry at large.

Epidemic instructions

While the world was still reeling from the effects of COVID-19, Lucky Govindaram realized that the epidemic had forced them to use technology to maintain a sense of connection with each other and with the outside world. Video conferencing tools like Zoom and Teams usually come first, but the world of AR / VR has also become a balloon.

With renewed interest and investment from brands and consumers, these methods of communication have become more mainstream – especially as the technology itself has become more accessible (e.g., Meta Oculus Quest 2). From more 3D models to better VR meeting tools in online shopping, we are seeing the transformation of AR / VR from a specialized gaming technology to a mainstream platform for everyday interactions.

This increase in AR / VR acceptability has created a whole new field of possibilities. More companies are jumping on the bandwagon than ever before because they realize we live in a changing world. Consumers – especially the younger generation – are already using AR / VR wherever they can, and brands are coming to us to understand how they can use it to their advantage.“, Lucky Govindaram’s opinion.

Tech Wave Riding

Growing up in the world of hardware design and engineering, Lucky has always been deeply aware that software exists in everything around us – from lights to doorbells to home appliances. When Google Cardboard first came out, and he tried it, he was impressed by the realization that immersion in 3D allows users to experience content in a whole new way.

I soon realized that computing would change this and that the future of digital spending would be immersed in technology. Since then, we’ve seen it play a key role in creating the next wave of content and games, and it’s on its way to becoming a powerful tool for organizations and industrial applications.When asked about how his team is innovatively catering to both business and consumers, Lucky said.

As usage phenomena become more mainstream, these big companies will curve adoption when equipping their employees with devices, and soon we will be looking at multiple generations of emerging technology users.He added.

With the advent of smart glasses and newer headsets, it is used to visualize ML and AI’s visual representations to understand user preferences and behaviors and to make helpful recommendations in that regard.

As a pioneering think tank, CXR is already equipped with a team of AI and ML experts who can attack each project individually. Since its projects are tailored to the needs of each client, the team makes recommendations on a case-by-case basis.

A bright future awaits

The CXR team hopes that e-commerce will become an integral part of the growing metavers, and with that in mind, they expect increased interest in retail virtualization services. Each size and industry brand will require XR trade experience that offers much more than traditional online shopping. Users will want to physically explore the products and try on every type of clothing – not just shoes, as we have seen in Snapchat’s preferences.

As wearable accessibility and utility increase, CXR will include applications that will scale its AR offerings to integrate with the real world in real-time. Users will soon expect information to be brought to them based on their surroundings and what they are currently doing – whether on the street, in the store or in the office.

The company explores the integration of AR and AI to create exciting experiences that have a real impact on users’ lives, providing them with the information they need to learn quickly and make smart decisions and make purchases.

It is also investing in a number of companies and technologies to help strengthen the industry – from VR content creation tools like Masterpiece Studio Pro to VR driving simulators like Virtual Driver Interactive. More powerful platforms will increase acceptance and, as a result, help users as well as CXR to turn their ideas into real applications.

What does this mean?

Not sure – ask them to clarify un duncan @

How Smart Goals Create A Smart Marketing Strategy

  • By Amy Kenigsberg, CO2 and co-founder of K2 Global Communications

When only 61% of marketers believe that their marketing strategy is effective, and 58% of marketers are fighting to target or segment their audience, you should ask: How can marketers be smarter about marketing strategies?

The answer is goal setting, and more specifically – SMART goal setting. SMART means specific, measurable, achievable, relevant, time bound.

One of the most difficult marketing tasks, however, is an effort that can help marketers focus, be motivated to succeed, and prove how successful they are.

SMART Goals base your marketing hopes and dreams on reality, control your team’s work direction, and provide benchmarks for future marketing plans.

SMART is not just an acronym; It is a proven goal-setting framework that helps companies and individuals set and achieve realistic goals.

Does Smart Goal Really Work?

A survey by Clifford Chi on HubSpot cited a survey of 76 percent of participants who actually wrote down their goals, the steps they took to achieve those goals, and the weekly progress report states that the goals were achieved – 33 percent more than those who did not. More annoying to put them on paper. He also cited a U.S. survey of 300 respondents in which 52 percent said using a smart framework helped them achieve their goals more often if they did not use such a framework.

Here are ten reasons why SMART marketing goals are so effective:

  • Build team coordination by working towards a unified objective.
  • Provide clear direction and sharpen the focus.
  • Determine which data collection protocols to use to reach your marketing goals.
  • Prioritize tasks and increase team productivity.
  • Help your team become more organized and make their progress more trackable.
  • Achieve clear communication and a more aligned and motivated team who know how their personal efforts contribute to a larger goal.
  • Find the right roadmap for your goal – and when / where the finish line will be.
  • Save time because all activities will be goal-oriented.
  • Evaluate your efforts and learning lessons in terms of strengths and areas for improvement.
  • Avoid failure by setting very simple or very unrealistic goals.

Do’s and Don’ts to help you get started on your smart goals

Writers block can affect even the best professional wordmeaths, so here are a few pointers that will help you overcome that hurdle while practicing writing your smart goals:


  • Use active words that entice readers to work – such as words Start, distribute, cut, speed up.
  • Give meaning and value to your smart goals for the customer.
  • Be ambitious but realistic.
  • Write smart goals that reflect where you want your brand / company to go.
  • Be clear, specific and grainy, even if you have to overdo it.
  • Include reasonable KPIs that are too high or too low.
  • Align goals with excessive organizational goals.


  • Use blurry, confusing, and large image language.
  • Mix dreams and hard, realistic, measurable, time-based goals (or luck with real effort).
  • Fear of failure to reach your goal; Instead, plan how you can get around the roadblocks.
  • Confuse ‘desire’, ‘want’ or ‘desire’ with a goal that you clearly want to achieve.
  • Make a goal too big or too wide – smaller, more specific objectives are more likely to be achieved.
  • Lose sight of your core business.
  • Forget the importance of priorities to avoid being overwhelmed.

Example: Five Smart Goals for Small Business

  1. Increase positive customer reviews by 25 percent in 12 months.
  2. Increase sales Cold Call by 5 percent in six months.
  3. Create a marketing plan for a new product in 4 weeks.
  4. Take control of the money by repaying 50 percent of the business loan in 24 months.
  5. Increase the market share for your top product line in the NE market in 1 year by 10 percent

Example: 5 smart goals for business development

  1. Reduce operating costs by ten percent by moving to a more affordable area.
  2. Increase customer response time by 50 percent by increasing the number of trained staff from five to ten.
  3. Improve operational efficiency by automating three major production processes.
  4. Increase the potential bank customers by opening five new branches in disadvantaged areas
  5. Reduce employee turnover from 15 percent to 5 percent through improved training and new rewards.

Here’s a simple SMART goal template to make goal setting easy (and effective):

Smart goal

What does this mean? Why it matters Tip

Specific Define your goals / s precisely. It gives you a much greater chance of achieving your goal than your goal being vague, vague or obscure. Answer your goal of who, what, why, where and when.

Measurable Stick to your goals with specific success metrics. It lets you know how you are progressing and if you are on track to teach your goals. Ask yourself: How do I know when I’ve achieved my goal?
Achievable Determine how you can achieve your goals with your resources. It motivates your team and drives them to realize your goals. List the knowledge, skills, and abilities you need so that your goals are not too simple or too unrealistic.
Relevant Make sure your marketing goals align with the overall purpose of your business. Excludes unnecessary or unnecessary work that may prevent you from being really important. Adjust your SMART goal statement to reflect the company’s bottom-line goals – be it rebranding, increasing app usage, or increasing customer loyalty.
Time bound Make sure you have a deadline for achieving your goals. It inspires you and gives you a sense of urgency towards achieving your goals. Set long-term as well as short-term milestones to help you see progress.

Bonus tips

It’s not enough to set smart goals; You also need to increase the chances of getting them.

Here’s how:

  • Set goals that you can control – or at least control your category
  • Make sure your goals adapt to changing market conditions or the business environment
  • Track your goals and connect them to your team’s daily output
  • Share your smart goals with other project and company stakeholders
  • Set up regular problem solving meetings
  • Create marketing goals that complement each other, not isolate
  • Align your smart goals with your marketing budget
  • Make sure your team members have the resources to achieve your SMART goals

Examples of smart living goals

If you’re still unsure how to adapt your business to the SMART goal framework – these examples – SMART vs. So-Smart Goals – might help:

Smart goal for your blog

So smart goal – increase blog readers.

Smart goal

Specific: Achieve a 10% increase in traffic by increasing the frequency of publication from three posts per week to five posts per week.

Measurable: Metric – Total visits to a blog post.

Achievements: Our blog writers can write three posts per week instead of two, while our editor can add two posts in his editing responsibilities.

Relevant: Our overall marketing goal is to create more sales leads for our new app. The more blogs that work with the benefits and uses of our app, the more traffic and sales opportunities.

Deadline: end of the month.

Smart goal for your customer support team

So smart goal – make more customers happy.

Smart goal

Fixed: Achieve 80% to 90% customer satisfaction rate in three months.

Measurable: Metrics – Customer Satisfaction Score, Post-Service Customer Survey.

Achievements: With a newly approved budget, we can add two more members to our customer support team and increase training.

Relevant: Increased customer satisfaction promotes the company’s stated goal of retaining the customer and, subsequently, better sales.

Deadline: Three months.

Smart goal for your webinar signup

Ultra-smart goal – get more people to sign up.

Smart goal

Specific: Achieve 25% increase in signup through promotion on social media, email, website and blog.

Measurable: Metrics – The percentage of visitors to your social media / blog / website and email recipients who sign up in response to your marketing campaign.

Achievements: Signup has increased by 10% in previous webinars only through Facebook promotions.

Relevant: More webinar signups means more sales leads and potentially more close sales.

Deadline: Webinar day (two months).

Your Smart First Step: Sign up with a proven-successful marketing company

Marketing strategy is the heart and soul of your campaign – it directly affects the way you run your business and the overall direction of your marketing efforts. It needs to be focused, well-planned, well-known, comprehensive, measurable and medium to long-term. The important first step is to identify your goals.

Simplify your work by partnering with a marketing expert who can help you align these goals with your overall business objectives, super-target them to make it easier to measure success, and make sure they meet SMART criteria for goal setting – specific , Measurable, achievable, relevant, and time-limited.

About the author

Amy Kenigsberg is the COO and co-founder of K2 Global Communications, an introvert content, PR, and social media marketing agency. His intuitive perception of technology and his underlying perceptions of technology allow him to translate how and why he translates solutions in a clearly focused “what for me” communication.

He spent the first part of his career as a journalist, so he understood the need for media. Nicknamed ‘The Bulldog’ by a client, he is famous for his determination to reach your target audience. While out of the office, she reads, exercises, and manages a family of five. Amy holds a bachelor’s degree in journalism from the University of Missouri and an MBA from the University of Kansas.

Vanishing Point Media: Driving the Bandwagon of Extended Reality Space

In every step of our personal and professional lives, we share stories to communicate, to exchange information, or to swallow ourselves with tea-break smiles. Imagine trying to blend a story into a visual narrative format; Whether it’s influencing viewers with scripting, directing or animated transitions. Evolving from the traditional 2D format to virtual reality, entrepreneurs are advancing technologically and introducing new storytelling ways to further their business.

With a growing trend, storytelling is transforming itself with cutting-edge technology and innovative, creative solutions. Leading the way in Extended Reality (XR), AR / VR companies are launching a new course in narrative storytelling and VR advertising.

XR is a pioneer in the industry Vanishing Point Media (VPM), LLC. By established Annie Lukowski And BJ Schwartz Like this Co-founderThe company is leading XR with VR production services with expertise in multi-camera solutions, pre-visualization, stitching and composting.

With examples of technological leadership in the AR and VR spaces, Annie and BJ create promising, high-quality descriptive content for the community and inspire millions with their lectures at major industry events like VRLA, NAB in Las Vegas, Google Labs and Forbes. Magazine

We are at Insight success Vanishing Point interviewed Annie and BJ to learn more about the media success story.

Below are the highlights of the interview.

Please brief our listeners on Vanishing Point Media, its USP and how it currently ranks as the leading player in virtual reality space..

Founded in 2014, VPM has worked extensively in the augmented reality (VR / AR) space to create original descriptive content and VR ads. We’re proud to be working with incredible partners and amazing brands from ABC’s Jimmy Kimmel Live to Toyota to Banana Republic – who sought out VPM to create and oversee the company’s first journey in VR marketing. By collaborating with such wonderful partners, VPM has become adept at working with budget scaling on a variety of content.

Furthermore, our collaboration with brands located across the entertainment industry has allowed VPM to develop some core workflows that are now key components of VR production and post-production. VRLA, its founders are heard speaking at major industry events of the year, including NAB, Google Labs and Forbes Magazine in Las Vegas. We are fortunate to be able to raise the bar in this new and dynamic medium of entertainment.

Take a look at your offers and how it affects the industry and your customers?

Well, first and foremost, we are filmmakers and storytellers. Basically, Vanishing Point is a production company working in a new place. Technology is the medium, not the message, but there is no doubt that it is the focus of our mission.

We are proud that VPM has led the way in innovating new strategies in the XR space for storytelling, advertising and location-based installations. Whether we work with Toyota to help thrill its customers or help ACLU educate its citizens – we always aim to hit the sweet spot in innovation, storytelling and client service.

Annie and BJ, please tell us about yourself, your personal journey in the industry and how you both contributed to the company’s success.

Our partnership began when we jokingly founded the “Annie and BJ Mutual Admission Club” during the University of Southern California Film School. And it continues after graduation when BJ works at Lionsgate and travels with his short film “Wolves in the Woods” as I travel digitally with Funny Or Die and Jeep branded entertainment.

In 2014, VR’s new but electrifying medium entered the market; We both saw the potential and wanted to learn more. Of course, nothing in VR worked like advertising, especially in the early days, but these challenges only inspired us. In fact, it took us back to the days of our head film school, shooting on a shooting budget, and learning about new ways of telling a story that was not electrically inferior.

We were thrilled to have the latitude to explore a medium that was so untested There was no VR storytelling class – we were discovering the rules we made – so we would break down our cameras and learn to work. Will something work? Film it, throw a headset and watch. That’s what we had and we loved it.

Soon, we created our own vocabulary, which we could share with colleagues and discuss in panels and discussions that were bubbling around making VR movies. Being on the cutting edge is scary and very cool – but not necessarily by the way, you guessed it.

As an experienced leader in VR, share your thoughts on where your industry is going next.

Okay, this is a big, very volatile and big, open question in a developing industry. The first question we need to ask is what do you mean by “field”. Nowadays, people in our circles refer to the medium as “XR” (or “augmented reality”) because it embraces both VR (virtual reality) and AR (augmented reality).

We’ve mostly worked on VR – a method seen in Ready Player One, where users wear a headset and enter a whole new world. The “AR”, on the other hand, is like Marvel’s Tony Stark glasses – we already do graphics and data overlays around the world.

We agree that AR will be huge in the coming years, but until consumers get their hands on Stark’s glasses – we’ll wait and see about some aspects of storytelling in that format. It’s brand new, and the camera-capturing storytelling tools aren’t quite ready for primetime.

So, in terms of vanishing points – we think in the near future ABC, Pow Entertainment and Banana Republic could create much more “traditional” VR content with partners.

Given the current epidemic, what initial challenges did you face and at the same time ensure the safety of your employees as well as how you managed to keep your company afloat?

Like most film companies, we were on set when we thought there would be a “two week” call for closure. It was much longer than two weeks, and we had to pivot to develop and prepare the slate for other long-term projects.

In short – apart from an incredibly fun project with Jimmy Kimmel, Epidemic was downtime for us in VR production, and we used that time to focus on development and several technology projects, which are currently a bit secret.

What would be your advice for emerging entrepreneurs who are interested in becoming entrepreneurs in the VR space?

Do a lot of experiments. Before your first real project. Visual storytelling is a language, and we’ve been immersed in the 2-D language of film and television since day one. So, we already come to the part where we talk about the middle ground.

It is easy to accept this exposure and the things to think about are “intuitive” when they are informed by decades of engagement with a medium. Then you hit something like VR and you can learn the limits and possibilities of a new language for yourself because you are literally trying to create it.

It’s wild. Honestly, the only way to be good at it is to make something and then put on the headset and feel it yourself. And you have to do it over and over again until you find one that works to express emotion or draw attention to 360-degree space. It is a pleasurable and sometimes painful process. And you can’t shortcut it; Experience everything.

How do you envision scaling up your company’s activities and offers in 2022 and beyond?

With Apple’s highly anticipated leap and all of Facebook’s developments – the XR space is very busy (although for most people this task may be behind the scenes). The initial buzz back in 2014 (thankfully) has stopped, but now it means there is room for real applications.

Cameras, stitching (composting all lenses to create a One-360 image), and editing software have evolved rapidly. The main missing ingredient was delivery. The headsets were too heavy, too expensive and not user-friendly enough for wide application. But now, for the first time, this is not true. The headset market will flood, and people will be eager for content.

In the beginning, we were often asked what we thought the future of VR would be: would the FAD be shut down? We’ve always said we’re not worried about the future of VR; We’re worried the kids aren’t taking off their headsets.

Brexit import checks have been delayed for the fourth time

The government has delayed introducing further checks on EU products entering the UK, fearing it will disrupt the supply chain and add to rising inflation.

New import controls on EU food products were due to begin in July.

The government says it would be wrong to “impose new administrative burdens on ports and disrupt risks” at a time of high cost due to the war in Ukraine and rising energy prices.

This is the fourth time since the UK withdrew from the EU that it has delayed EU import checks.

Brexit Opportunity Minister Jacob Rees-Mug said the government was reviewing how it would implement EU product checks and that “the new regulation will take effect by the end of 2023”.

He claimed that the delay would save British businesses up to খরচ 1bn in annual costs.

Mr Rees-Mug said it would have been “an act of self-harm” if the government had decided to go ahead with import controls.

He said the checks would bring “significant” price increases for people at a time when the government was “trying to reduce costs.”

This will include “71% increase – maximum level – retail price” for small deliveries like cheese.

He said: “You would add a potential cost of £ 500 to a consignment of fish fingers, which would then be passed on to consumers.”

Business groups have welcomed the move.

Shane Brennan, chief executive of the Cold Chain Federation, said: “We are dealing with significant supply chain stress and inflationary costs this year, and this will only make matters worse.”

The Federation of Small Business states: “The imposition of full import controls this summer will be another burden for small companies that are already wrestling with new trade rules and rising operating costs.”

‘White elephant’

However, ports that have spent millions of pounds on checks have said they landed “with the official Brexit border U-turn bill.”

They are setting up a border control post that will allow checks on food and animal imports from the European Union.

But those checks were not only delayed, but could not be needed if a “light touch” measure was introduced, possibly meaning the new infrastructure would be “useless”, the British Ports Association said.

“This announcement is a major policy change, meaning that the benefits will effectively become white elephants, draining millions of pounds of public and private funds, not to mention the huge effort that has been made to get things ready on time,” said Richard Ballantine, the association’s chief executive.

He said the ports were “seeking clarification from policy makers on whether there would be any financial support or compensation for the ports and whether operators could bulldoze the facilities and use the sites for other purposes”.

The Major Ports Group, which represents the UK’s main ports and freeports, said they were “working incredibly hard and have invested 100 million pounds of their own money in the new border post” which could be the “white elephant of choice”.

Meanwhile, the National Farmers’ Union (NFU) said the decision was “another blow to farm businesses that are already struggling with high inflation and ongoing labor shortages.”

“Our producers have to meet stringent restrictions on exporting their own products abroad, even though they have put our EU competitors at a constant competitive disadvantage, who are still enjoying an extended grace period that gives them access to valuable UK markets at comparative cost and burden. Free, ”said NFU President Minette Batters.

He added that the check on agricultural food imports was “absolutely crucial for the country’s biosecurity, animal health and food security”.

The British Veterinary Association also criticized the move, saying it was “not just in the face of common sense, but also in the UK’s commitment to higher levels of animal and human health protection”.

James Russell, the association’s senior vice president, said it had repeatedly warned that delays in veterinary tests could “weaken important defense lines” against the disease.

The number of companies in serious financial crisis is growing rapidly

A growing number of businesses in the UK are at risk of going down, due to cost spirals and debt repayments, a report found.

Construction and hospitality are the most struggling sectors, according to bankruptcy firm Begbis Trainer.

Debt repayment schedules should be extended to reduce stress, it said.

The government says it has given businesses an “unprecedented assistance package” and increased flexibility in repaying Covid loans.

In the first three months of this year, business grew by 19% in the severe financial crisis compared to the beginning of 2021, Begbis Trainer reports.

Julie Palmer, a partner at the bankruptcy and restructuring specialist firm, said there would be a wave of business failure without further action to help struggling businesses.

“It’s just a case when the dam that holds it in place eventually bursts,” he said.

Begbis Trainer, which publishes regular health checks on the state of British business, says its “Red Flag Alert” study reflects two years of extraordinary financial pressure on thousands of companies. It said that of the 1,891 companies now in the critical category, their outlook was uncertain.

Although the Kovid restriction has been lifted, some companies are still feeling the effects of disruption in the supply chain and the price of power and other inputs has risen sharply.

Firms are finding it difficult to hire workers in some sectors, and wage costs have risen, including the payment of minimum wages and national insurance.

As the cost of living increases, many UK families are looking for ways to save money, putting more pressure on businesses that rely on reasonable costs such as bars and restaurants.

“Inflation … referred to as the silent thief of the economy, I think it’s actually becoming an armed robber, the real inflation is probably going much higher than that. [official figure] 7%, “said Mrs. Palmer.

There is also a “post-Brexit hangover” and the combination of these factors is “a perfect storm” of pressure on business, he said.

Begbies Traynor’s research highlights the sharp rise in County Court Judgments (CCJs), an early sign of future volatility, as they show lenders making legal claims.

The CCJ is up 157% from a year ago, the report said.

Courts were effectively closed for business to deal with lenders during the epidemic, Ms Palmer said, and the court case jam due to Covid means the current level of CCJ could be the top of the iceberg.

He added that from Saturday, landlords will be able to start making legal claims against businesses.

“We think landlords, who are very impatient lobbyists, will inflate these figures,” he said.

March’s official bankruptcy statistics also illustrate the tendency for further bankruptcy They show that voluntary liquidation by lenders, the most common way to hurt firms, has more than doubled over a year ago.

In the acute phase of the epidemic, many organizations relied on state aid. But that support is now gone as companies now face the perfect storm of rising wages, energy and borrowing costs, says Begbis Trainer.

Mrs Palmer said the government was faced with a choice: “Are they in a hurry to recover the funds transferred during the epidemic to ensure that the economy was functional in the future?” Or [do they] Find ways to control the number of failed businesses?

“After spending so much money protecting the business over the last two years, ministers don’t want to see it ruined as companies fail to pay their debts,” he said.

He said the coronavirus business intervention loan scheme would help businesses to adopt a humble or long-term approach to repaying loans.

An official spokesman said aid provided to businesses during the epidemic included VAT cuts, business rate breaks and government-backed loans worth about £ 400bn.

The spokesperson added, “We have increased the flexibility of businesses in repaying their Covid-19 loans, enabling borrowers to extend their repayment period by ten years under the Bounce Back Loan Scheme as well as apply for repayment leave”.

A woman tries to prevent the revival of the Marcos dynasty

Vice President Leni Robredo’s campaign rally was held on April 9 in Pampanga. – VP Lenny Robredo FB Page

With just weeks to go before the presidential election in the Philippines, the lone female candidate is attracting the largest pre-election crowd in decades because she is Ferdinand “Bambang” R. Marcos wants to bring a catastrophic disaster against Jr.

Maria Leoner “Lenny” G. Robredo, who became vice president after defeating Mr Marcos in 2016, went door-to-door with more than 2 million volunteers to spread the word that his campaign came from his opponents.

The question is whether support for Mrs. Robredo is too low, too late: a March poll found that the 57-year-old lawyer was more than 30 percentage points behind the late Marcos Jr., the only son. Philippine dictator Ferdinand E. Marcos.

“Many are harassing us, saying we have no chance of winning. Do you believe it? “Mrs. Robredo asked a crowd that her campaign had told more than 400,000 people at her birthday party on April 23.” No! “

This is not the first time Mrs. Robredo has held this position. In the vote before the 2016 vice-presidential race, Mrs. Robredo defeated Mr. Marcos by six percentage points just one month before the vote and was able to defeat him by a narrow margin, leading to a long legal battle.

There are more steep climbs around him this time around, thanks to Mr Marcos’ running mate Sarah Duterte-Carpio. President Rodrigo R. Duterte’s daughter ran first in the presidential poll before deciding to take the No. 2 role. The powerful alliance combined the strongholds of the Marcos dynasty in the north with the popularity of Duterte in the south.

Mrs Robredo wants to appeal to suburban voters to be wary of Marcos returning to the year. His rise in politics was ex-President Korajan C. Reflects Aquino, who led a revolt against Marcos after her husband was killed by a military escort at Manila International Airport in 1983. Mrs. Robredo took part in the demonstration, which she described as a “political awakening.”

He entered politics with his wife, a cabinet member of then-President Benigno “Nayanoy” SC Aquino III, who died in a plane crash in 2012. Marcos is similar to what Corazon Aquino did years ago when he opposed his father.

This time around, however, Mrs. Robredo stands as an independent at the last minute because opponents have failed to agree on a candidate. She chose pink as her campaign color, taking a hint from her supporters who used the color on social media profiles when they saw her wearing a bright pink ribbon to announce her candidacy in October.

The only woman among the 10 presidential contenders, Mrs. Robredo, is running on a platform that an honest and effective government will lead Southeast Asian countries to inclusive prosperity. Raphael columnist Jamina Vesta Jugo says the choice of pink emphasizes Mrs. Robredo’s “femininity of the people” in a political context influenced by Mr Duterte’s “macho style”.

Mr Marcos is partly due to social media posts and online comments that say his father’s rule was a golden age and deny that atrocities took place. A cautious speaker, he focused on the message of unity at the rally, rallied by local politicians and avoided the presidential debate.

In contrast, Ms. Robredo has been confronted with misleading information on social media, forcing her to deny several times that she has a relationship. As the vote drew to a close, the latest attack on her was a fake sex video of her eldest daughter.

“Sexism is part of the arsenal of misleading actors,” said Nicole Kurato, a professor of sociology at the University of Canberra. “These are to insult women active in politics. It also sends a signal to other women who want to talk and participate in politics. “

Ms Robredo said she had previously regretted the online attack and urged supporters to knock on the door to fight lies with truth and to persuade the indecisive. His campaign says the biggest jump in support comes whenever he attends rallies in the province and interacts with his volunteers on the ground, an unusual tactic in a country where local politicians tend to organize voters.

Campaign spokesman Barry Guterres said: “We had no equipment, no air warfare. “All we had was a huge, heavily invested volunteer force.”

Among these volunteers is 32-year-old Annie Maligaya, who leads a group of neighbors who pick tabs for Mrs. Robredo’s campaign, transportation, food and promotional materials.

“I’ve participated in a number of webinars where we share tips on how to communicate with people and transform them,” he said in the town of Mandaluyang in the capital. “Don’t let the hackers get you down, just focus. Reach out to you as much as possible. And the advice is to keep the conversation as light as possible. ”

Rival campaigns have tried to undermine Miss Robredo’s efforts Manila City Mayor Francisco “Isco” M. Domagoso Camp, who finished third in the presidential race, said Robredo was preaching to singers during the rally.

At a recent rally in Batan province, north of Metro Manila, an area where Mr Marcos has the support of local politicians, about 65,000 people attended Miss Robredo’s rally. Crowds chanted slogans against the Japanese during World War II, referring to the last position of Filipino and American troops in the province, “We will not surrender to Batan.”

It is unknown at this time what he will do after leaving the post.

“The question is, will this move be enough to win the election?” Can this crowd translate into voting? “He said.” I don’t think they cracked the code. ” Bloomberg